What is Brett Cohen’s claim to fame? Is he an actor? Is he a singer?… in short, hell no. He’s a 21 year old student who always wanted a taste of the big time, and decided to conduct a social experiment to make it happen.
Cohen obtained an entourage through Craigslist which included bodyguards and photographers and then took to the streets of the Big Apple looking important. Even though nobody in his group mentioned a profession, the masses were quickly duped and talked about his hit movies and latest chart topping single.
Hit the jump to watch the event unfold. You’ll likely find the video to be a mixture of funny, scary, depressing and sad.