A Mexican Internet company called “Terra” has launched a promotional campaign that will provide free Wi-Fi in exchange for dog sh*t. The company equipped local parks and public places with weigh stations that will provide varying periods of free Wi-Fi for the surrounding area depending on how much poop is provided. Ad agency DDB even created what is sure to be a viral video to spread the word, which you can check out after the break (it helps if you understand Spanish). There doesn’t seem to be any details on how long the promotion will last, let alone what will happen to the scat after it’s been weighed, or even how the scale will determine whether it is indeed weighing poop, and not say, a brick – but chances are that this will encourage web addicts to clean up after their dogs.
(Creativity Online via Lost at E-Minor via DVICE)
