The Gap has taken a lot of flak recently for their new logo, which looks like it was created in Photoshop in about a minute. The backlash is so great that a site called CrapLogo.me has popped up which will allow you to create your own 3 to 10 character logo à la Gap in a matter of seconds.
So, how is the company taking all of this?
“But, given the swift, predominantly negative response online, plans to roll out the new logo further now appear to be in flux. Ms. Callagy said she couldn’t comment on whether the logo would be rolled out to stores….
Replacing signage, updating credit cards, employee name badges and the like would surely be a pricey endeavor. If Gap decides to trash the new logo completely, at least the debacle won’t have cost it millions; it would save itself the heartache experienced by Tropicana when it yanked product off of shelves last year after a much-maligned redesign.”
Even if they eventually drop the logo, it was worth it just for this website.
(via The Consumerist and AdAge)
